Common Joy Luffa
About This Project
It’s such an honor to do work with people or teams that are doing their best to save the world, bring awareness, and change habits. Our friends at Common Joy Luffa, are making natural luffa sponges out of gourds instead of animals.
Our task to rebrand came with a couple of inspirations we were happy to oblige. One, it represents the aquarius zodiac, and must convey this concept as a logo. The other was to create a symbiosis between a grooming product (beauty) and nature. Our custom designed and illustrated “water bearer” symbolizes the cyclical relationship between nature x beauty, and proudly stands out as a multidirectional mark; anywhere you spin it.
Visit Commonjoy.com
Photos by: Laura Geror